Your Startup Needs a 30-Second Pitch. Here’s Why.

Founders love long pitches.
Investors love short ones.

And after watching thousands of founders pitch — at Pitch Lift, on TikTok, in DMs, in boardrooms — I can tell you one simple truth:

If you can’t explain your startup in 30 seconds, you don’t understand it yet.

Harsh? Maybe.
True? Absolutely.

⭐ Why 30 Seconds Matters

Most investors decide in the first 7–10 seconds whether to keep listening.

Not because they’re rude — because clarity is the fastest signal of competence.

A tight 30-second pitch forces you to:

• Cut the jargon

• Kill the backstory

• Remove the fluff

• Focus on what actually matters

A great pitch isn’t about sounding smart.
It’s about being clear.

⭐ What Pitch Lift Has Taught Me

Every city we go to, the pattern is the same:

The founders with the clearest pitch win.
Doesn’t matter if they’re early.
Doesn’t matter if they’re nervous.
Clarity beats complexity every time.

Most “pitch problems” are actually clarity problems.

And a 30-second pitch exposes it instantly.

⭐ The Simple 30-Second Template

Steal this:

1. Who you help
“ We help ___ ”

2. The problem
“ who struggle with ___ ”

3. What you do
“ by providing ___ ”

4. Why it wins
“ This matters because ___ ”

That’s it.
If you can’t explain your company this simply… you’ve got work to do.

⭐ Your Challenge

Record a 30-second pitch this week.
One take.
No editing.

If it’s messy — good. Fix it.

If you want feedback, drop PITCH in the comments on my TikTok or Instagram and I’ll send you the link to Pitch Lift Miami during Art Basel.

One elevator.
One VC.
Thirty seconds.

Let’s lift your pitch.

Steve