📩 How to Follow Up With Investors After a Pitch (With Examples)

Hey Founders,

So, you just finished pitching an investor. Now what?

Too many founders either:
❌ Follow up too aggressively and turn investors off
❌ Don’t follow up at all and let a great opportunity slip away

A strong follow-up is just as important as the pitch itself—because fundraising isn’t about one great meeting; it’s about building relationships over time.

Here’s how to follow up the right way, with exact scripts you can use to keep investors engaged. 👇

⏳ Step 1: Follow Up Within 24 Hours

Timing is everything. Send a follow-up email within 24 hours of your pitch while the conversation is still fresh.

✅ Reiterate your key points
 ✅ Answer any open questions
 ✅ Suggest clear next steps

📝 Example Email:

Subject: Great connecting today—next steps

Hi [Investor’s First Name],

Thanks again for taking the time to meet today—I really enjoyed our conversation about [specific topic you discussed].

As a quick recap, [Company Name] is [brief one-sentence company description], and we’re raising [funding amount] to [key objective].

You mentioned you were curious about [specific question they asked]—I’ve attached some additional details here.

Looking forward to continuing the conversation. Would you be open to a follow-up call next week?

Best,
[Your Name]
[Your Contact Info]

📅 Step 2: Keep Investors Warm (Without Being Annoying)

Most investors won’t commit right away. That’s normal. Your job is to keep them engaged without spamming them.

🚀 Ways to stay top of mind:
 ✅ Monthly investor updates with traction and milestones
✅ Personalized check-ins with relevant industry news
✅ Invites to company events, product demos, or milestones

📝 Example Check-In Email:

Subject: Quick Update on [Company Name] 🚀

Hi [Investor’s Name],

Hope you’re doing well! Wanted to share a quick update since we last spoke:

✅ Revenue grew X% this month
 ✅ We just signed a partnership with [notable company]
 ✅ We’re now X% committed on our raise

Would love to reconnect and see if this aligns with your investment thesis. Let me know if you’d like to hop on a quick call!

Best,
[Your Name]

💰 Step 3: Create Urgency Without Pressure

Investors move at their own pace. But if you’re making real progress, you can use FOMO (fear of missing out) to nudge them toward a decision.

🔥 How to create urgency:

• Mention other investors coming in
  
  

• Highlight traction milestones
  
  

• Set a soft close date
  
  

📝 Example FOMO Email:

Subject: Closing Soon—Final Spots in Our Round

Hi [Investor’s Name],

Just wanted to follow up as we’re now X% committed in our round. We’re planning to close by [date], and I’d love to see if you’d like to join our investor group.

Happy to hop on a quick call if you’re still considering. Let me know what works for you!

Best,
[Your Name]

🚀 Final Thoughts

Following up isn’t about chasing investors—it’s about nurturing relationships.

✅ Be professional (prompt, concise, clear)
✅ Be patient (investors need time)
✅ Be persistent (but not pushy)

Fundraising is a game of momentum. Keep showing progress, keep following up, and keep building relationships.

💬 What’s your biggest follow-up challenge? Reply and let me know!

Until next time—keep building!

Cheers,

Steve Walsh
The Hands On Angel

P.S. Want actionable strategies to ace your next investor meeting? Join The Funding Accelerator and take control of your fundraising journey! 🚀